Gmail and Yahoo! are implementing new requirements for email senders to meet by February 2024. The goal is to enhance email delivery by filtering out unwanted messages. Senders with more than 5000 daily messages must send all mail from SPF and DKIM verified domains with a valid DMARC policy, implement a one click unsubscribe in the body of subscribed messages, keep spam rates below 0.3%, and comply with the RFC 5322 standard.
How is Flex responding?
We are implementing a single sender for all email coming from Flex software and our Sendgrid account. The new “from” email address will be email@example.com. Notice in the examples below, the “from” address will now be set as the “reply-to” address.
Non Compliant Email (previous format):
Compliant Email (new format):
Our spam rates are low enough to comply with the 0.3% limit. One click unsubscribe does not apply to transactional emails. Sendgrid, our email sending platform, only allows email sent using the RFC 5322 standard already.
What do customers need to do?
If there are any systems in place which anticipate a specific sender from Flex emails, like spam or inbox filtering rules, then those systems will need to be updated to reflect the new sender firstname.lastname@example.org. Overall these new requirements should reduce legitimate messages being filtered out of inboxes as spam.
Here are some resources for more information on updated email sender compliance requirements for Gmail and Yahoo!